[The BMW i8] [As seen in Mission Impossible: Ghost Protocol]
We talked about this amazing BMW concept car in Strategic Brand Management this morning and it is [amazing]. We discussed how BMW tried to shy away from promoting the fact that it’s a hybrid-electric vehicle and instead emphasized (through an amazing body) that it’s a sports car!
Could you imagine having this bad boy parked outside of your house? The car was featured in the latest installment of the Mission Impossible series, and it certainly seems like an appropriate vehicle to revive such an epic series.
The car isn’t just one for Ethan Hunt (Tom Cruise’s character in the films). Apparently, the car is set to release in 2014 and will be the first made primarily with a carbon fiber. It’ll be exciting to see these babies ripping down the streets.